Interview with Blackwell
Some artists move quietly but steadily, building a career through consistency, collaboration, and a genuine love for the craft. Blackwell is one of those artists. From sync placements in major spaces like Coca-Cola campaigns and Ted Lasso, to sharing stages with hip-hop legends, his journey reflects both range and intention. Blending hip-hop, R&B, and Afrobeat influences, Blackwell creates music that balances feel-good energy with personal storytelling. We spoke with him about creativity, genre, collaboration, and what it means to keep growing in an ever-changing music landscape. 1. Your music has crossed into big commercial spaces from a Coca-Cola ad to Ted Lasso. How does it feel when your songs reach audiences in unexpected contexts, and how does that shape your view of your work? Reaching milestones like that is a blessing I don’t take for granted. I stay humble, but it also pushes me to work even harder and be more creative. It motivates me to elevate my next projec...